MONDAY, APRIL 10, 10:30AM-12:00PM
TRACK: ADVOCACY & BUILDING HUMANE COMMUNITIES
SPEAKER: Melinda Mennie, Officer, Stakeholder Relations, British Columbia SPCA
When was the last time you met with an elected official or industry stakeholder in your community? Do you feel like you don't have the time, or that it wouldn't be worth the effort? Come to this presentation and see how a small investment in time can exponentially grow your community impact.
We will share our experiences in catalyzing a transformational shift that has resulted in a $5 million commitment of government funding after just one year of investing in these proactive initiatives.
Three Key Learnings:
1. Successful strategies for stakeholder relations that can be scaled up or down depending on organizational resources
2. How to avoid key pitfalls that plague organizations when building new relationships
3. The value of a strategic plan and measurements of success
With more than a decade working in the world of advocacy and stakeholder relations, Melinda Mennie joined the BC SPCA from the Canadian Red Cross in 2014 as their Stakeholder Relations Officer. With a background in Political Science (SFU) and Leadership and Management (JIBC), Melinda has a wealth of experience working with stakeholders and advocating for change.