Conquering Donor Stewardship: One Thank You At a Time


Rae Fehr, Senior Manager, Fund Development, Calgary Humane Society
Leah Johnson, Donor Engagement Advisor, Calgary Humane Society

Donor support has never been so valuable. With a significant number of important causes surrounding our cities, provinces and country, all vying for the same support, we need to distinguish ourselves from our competition and build relationships to retain our donors. It has been proven that retaining a donor is more cost-effective than acquiring new ones. Effective, timely and impactful donor stewardship is a cost-savings measure for you and a necessary fundraising strategy. To thrive in a highly competitive sector, organizations must make donor stewardship strategies as a part of their fundraising plans and not as an afterthought. Let’s gather to hear, share and learn what donor stewardship activities will build long-term relationships and loyal donors.



Rae Fehr has been building relationships with donors for more than 18 years. He started with six years as a Senior Development Officer at the Southern Alberta Institute of Technology before moving to STARS Air Ambulance for 10 years, where he gained experience and knowledge in all areas of fundraising. Now with just over two years at the Calgary Humane Society, Rae strives to learn how he can lead the organization on how to build exceptional donor loyalty.

Leah Johnson spent her formative years as an avid martial artist, earning the distinction of black belt in 2013. The discipline and contacts she secured during that portion of her life pushed her to open her first business as the owner of a retail martial art supply store on Calgary’s busy 17th Avenue. Her love for connecting people to their passion helped drive the business and the lasting memories she has today. Leah now spends her personal time volunteering for various charities within Calgary but is most fulfilled by time with her family, especially her time with her rescue pup, Finnigan.