KNOWLEDGE POD: Crowdsourcing Content with Big Fundraising Results

KNOWLEDGE POD #1
SUNDAY, APRIL 22

12:15PM-12:30PM

SPEAKER:
Erin Ryan, Research Coordinator, British Columbia SPCA (BC SPCA)

ABSTRACT:
Two challenges, one solution: content creation and fundraising all in one. The BC SPCA’s annual Wildlife-In-Focus photo contest is a major source of imagery used in wildlife advocacy, as well as fundraising for wildlife rehabilitation. The contest was running for seven years (2009–2015) and saw modest growth, but plateaued around $3-4,000. By introducing a new platform, optimizing digital marketing and decreasing administration work, the contest grew 500% in 2 years. This presentation offers the perspectives of a volunteer-turned-employee, scientist-turned-fundraiser, on delivering effective online communication for bigger results using a photo contest as a case study. Learn how to make email, Facebook, Instagram and other digital platforms work harder for you to boost your fundraising and generate terrific content!

KEY LEARNINGS:

Learn how to make email, Facebook, Instagram and other digital platforms work harder for you to boost your fundraising and generate terrific content.

BIO
Erin Ryan is the BC SPCA Research Coordinator, supporting the Society's work for wildlife, animals in science, and exotic animals through scientific research and by acting as a liaison for communications, fundraising and digital marketing. She has previous wildlife experience through the BC SPCA as a volunteer, coordinating the Society’s wildlife photo database and Wildlife-In-Focus photo contest. Erin holds a BSc in Applied Animal Biology from the University of British Columbia and previously worked in communications consulting for a private company.